Software meets e-commerce, 40 years in the making.

How we got here

For twenty-odd years we worked on opposite sides of the same problem. Tom built software: web apps, APIs, data pipelines and the servers they run on, in whichever language the job called for. Jeremy built and ran e-commerce: storefronts, catalogs, checkouts, fulfillment, and the long list of apps and spreadsheets that hold a growing store together.

Every time our paths crossed, we saw the same thing. Merchants weren’t short of tools. They were short of the joins between them: the order that has to be checked in three places, the support question answered by hand for the hundredth time, the catalog nobody ever has time to fix.

Why AI, and why now

Modern AI is very good at the messy middle: reading a customer’s email, matching it to an order, writing a sensible first draft. It is not something you should leave alone with your refunds. So we build it the way we’d want it in our own business: connected to real data, checked by a person where it matters, and logged so you can always see what happened and why.

Where we are

We’re based in Thailand and work with stores and agencies around the world, keeping hours that overlap with the US and Europe. Closer to home, we also help Thai hotels and restaurants answer their guests on LINE.